"IMMERSIVE HONG KONG" EXHIBITION A SUCCESS IN DUBAI

To introduce to the people of the Middle East the unique potential for business, investment and tourism in Hong Kong, the Information Services Department (ISD) has staged the "Immersive Hong Kong" roving exhibition in Dubai, United Arab Emirates (UAE), during the year-end festive season, attracting over 200,000 visitors to experience the appeal and vibrancy of Hong Kong through interactive art technology.

Organised in collaboration with the Hong Kong Economic & Trade Office in Dubai, the exhibition is part of the ISD’s promotional campaign to showcase Hong Kong's new attractions, advantages and opportunities.

The exhibition, held from December 20 last year to January 5, received an overwhelming response from both the UAE public and tourists. It also drew the attendance of a number of distinguished guests, including Minister of State for Foreign Trade of the UAE Dr Thani bin Ahmed Al Zeyoudi, Consul General of the UAE in Hong Kong Shaikh Saoud Ali M. A. Almualla and Chinese Consul-General in Dubai Ou Boqian.

Hong Kong has been actively expanding and deepening its overseas networks, including closer co-operation and engagement with the Middle East.

Chief Executive John Lee and a number of principal officials have led delegations to visit the Middle East since 2023 to strengthen Hong Kong's connections with the region, to tell good stories of Hong Kong, and to explore greater business opportunities.

“We have brought the 'Immersive Hong Kong’ exhibition to Dubai to provide people in the region with a better understanding of our city and its unique potential,” Director of Information Services Apollonia Liu said.

“We are very delighted with the positive response as well as the expansion of our circle of friends and network through staging this exhibition,” she added. 

Themed "Hong Kong - Where the World Looks Ahead", the exhibition enabled visitors to delve into different virtual scenes representing the city with a creative twist. The five thematic zones, namely "Financial Bridgehead", "I&T Brain Bank", "Blossoming Creativity", "Diversity and Greenery" and "Buzzing Sports Action", featured multiple interactive art projections, light box installations and naked-eye 3D displays, presenting the multifaceted appeal of Hong Kong.

Performances by Hong Kong music group SENZA A Cappella and dance group Move Beyond were also arranged at the exhibition venue to give visitors a taste of Hong Kong's cultural offerings and enhance their overall exhibition experience.

Dubai is the fifth stop of the "Immersive Hong Kong" exhibition, following successful stints in Jakarta, Indonesia; Bangkok, Thailand; Kuala Lumpur, Malaysia; and Guangzhou between July 2023 and August 2024. The ISD will explore holding the exhibition in other cities later this year.

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